articles

Plain-English articles on websites, SEO, AI search, branding, Google Ads and marketing that pays for itself, from a Scottsdale agency working since 1996.

all Articles

Title
published
category

Zero-Click Search: Why Google Is Keeping Your Traffic (And What to Do About It)

AI & AEO
Zero-Click Search: Why Google Is Keeping Your Traffic (And What to Do About It)

Why Your Website Isn’t Working (And What to Do About It)

Web Design
Why Your Website Isn’t Working (And What to Do About It)

Your Logo Is Not Your Brand (And Other Expensive Misconceptions)

Branding
Your Logo Is Not Your Brand (And Other Expensive Misconceptions)

AI Changed Everything — Here’s What Actually Matters

AI & Strategy
AI Changed Everything — Here’s What Actually Matters

The $50,000 Website That Made $0

Strategy
The $50,000 Website That Made $0

Stop Renting Your Online Presence

Platform Strategy
Stop Renting Your Online Presence

Why Your Website Looks Great But Nobody Calls

Web Design
Why Your Website Looks Great But Nobody Calls

What 30 Years of Web Design Taught Me That AI Never Will

Industry Perspective
What 30 Years of Web Design Taught Me That AI Never Will

Why Your SEO Agency's Monthly Report Is Probably Useless

SEO
Why Your SEO Agency's Monthly Report Is Probably Useless

Web Design Trends for 2026: What’s Coming Next?

Design
Web Design Trends for 2026: What’s Coming Next?

Why Brand Consistency Makes You Money (Even When It Feels Boring)

Branding
Why Brand Consistency Makes You Money (Even When It Feels Boring)

How Neuroscience and Psychology Create Unstoppable Brands

Branding
How Neuroscience and Psychology Create Unstoppable Brands

When to Refresh Your Brand vs. Burn It Down and Start Over

Branding
When to Refresh Your Brand vs. Burn It Down and Start Over

The Truth About ROI on Google AdWords for Small Businesses

Marketing
The Truth About ROI on Google AdWords for Small Businesses

What "Mobile-First" Actually Means (And Why Your 2019 Site Doesn't Cut It)

Web Design
What "Mobile-First" Actually Means (And Why Your 2019 Site Doesn't Cut It)

Why Digital Agencies are Better at Paid Digital Ads Than You Are

Marketing
Why Digital Agencies are Better at Paid Digital Ads Than You Are

What Is llms.txt and Why Your Website Needs One

AI & AEO
What Is llms.txt and Why Your Website Needs One

Growth Hacking: What it is & How it’s Done — with Examples

Marketing
Growth Hacking: What it is & How it’s Done — with Examples

What Happens After Your Website Launches (Spoiler: That's When the Real Work Starts)

Web Design
What Happens After Your Website Launches (Spoiler: That's When the Real Work Starts)

3 Tips to Increase Engagement on Social Media

Social Media
3 Tips to Increase Engagement on Social Media

What Brand Archetypes Are and Why Your Business Has One Whether You Know It or Not

Branding
What Brand Archetypes Are and Why Your Business Has One Whether You Know It or Not

5 SEO Factors to Consider for Your Website to Rank Better

SEO
5 SEO Factors to Consider for Your Website to Rank Better

What a Discovery Phase Is and Why It's Worth Paying For

Business
What a Discovery Phase Is and Why It's Worth Paying For

On-Page SEO vs. Inbound SEO: What’s the Difference

SEO
On-Page SEO vs. Inbound SEO: What’s the Difference

What a Branding Workshop Actually Looks Like (And Why It's Worth It)

Branding
What a Branding Workshop Actually Looks Like (And Why It's Worth It)

Vanity Metrics vs. Real Metrics: Stop Counting Likes, Start Counting Leads

Social Media
Vanity Metrics vs. Real Metrics: Stop Counting Likes, Start Counting Leads

The SEO Audit: What a Real One Looks Like vs. the Free Ones You Get Spammed With

SEO
The SEO Audit: What a Real One Looks Like vs. the Free Ones You Get Spammed With

The Lead Magnet Playbook: How to Give Away Something Valuable Without Giving Away the Farm

Digital Marketing
The Lead Magnet Playbook: How to Give Away Something Valuable Without Giving Away the Farm

The Competitive Analysis Nobody Shows You (But Every Good Agency Does)

Branding
The Competitive Analysis Nobody Shows You (But Every Good Agency Does)

Social Media for Business Owners Who Hate Social Media

Social Media
Social Media for Business Owners Who Hate Social Media

SEO in Plain English: What It Actually Is and What It Actually Costs

SEO
SEO in Plain English: What It Actually Is and What It Actually Costs

Scope Creep: The Silent Killer of Every Project You've Ever Been Frustrated By

Business
Scope Creep: The Silent Killer of Every Project You've Ever Been Frustrated By

Schema Markup: The Code Your Developer Forgot That's Costing You Clicks

SEO
Schema Markup: The Code Your Developer Forgot That's Costing You Clicks

Retargeting: How to Follow Up With People Who Already Visited Your Website

Paid Advertising
Retargeting: How to Follow Up With People Who Already Visited Your Website

Positioning: The Most Important Decision You'll Make About Your Business

Branding
Positioning: The Most Important Decision You'll Make About Your Business

Page Speed: The Invisible Thing Costing You Customers

Web Design
Page Speed: The Invisible Thing Costing You Customers

Online Reviews: The Most Powerful Marketing You're Not Managing

Social Media
Online Reviews: The Most Powerful Marketing You're Not Managing

The Marketing Funnel Explained Without the Buzzwords

Digital Marketing
The Marketing Funnel Explained Without the Buzzwords

Local SEO: The Only Kind of SEO Most Small Businesses Need

SEO
Local SEO: The Only Kind of SEO Most Small Businesses Need

Information Architecture: The Boring Thing That Makes or Breaks Your Website

Web Design
Information Architecture: The Boring Thing That Makes or Breaks Your Website

Inbound vs. Outbound Marketing: Which One Is Right for Your Business?

Digital Marketing
Inbound vs. Outbound Marketing: Which One Is Right for Your Business?

How to Write a Creative Brief That Doesn't Waste Everyone's Time

Branding
How to Write a Creative Brief That Doesn't Waste Everyone's Time

How to Hire a Marketing Agency Without Getting Burned

Business
How to Hire a Marketing Agency Without Getting Burned

How to Calculate Whether Your Marketing Is Actually Working

Digital Marketing
How to Calculate Whether Your Marketing Is Actually Working

The Homepage vs. Landing Page Debate (And Why You Probably Need Both)

Web Design
The Homepage vs. Landing Page Debate (And Why You Probably Need Both)

Google Business Profile: The Free Tool You're Probably Ignoring

SEO
Google Business Profile: The Free Tool You're Probably Ignoring

Google Ads: What to Expect When You're Expecting Leads

Paid Advertising
Google Ads: What to Expect When You're Expecting Leads

Go-to-Market Strategy: What It Is and Why You Can't Skip It

Business
Go-to-Market Strategy: What It Is and Why You Can't Skip It

Email Marketing Isn't Dead. Your Emails Are Just Bad.

Digital Marketing
Email Marketing Isn't Dead. Your Emails Are Just Bad.

Custom Website vs. Template: An Honest Comparison

Web Design
Custom Website vs. Template: An Honest Comparison

Brand Strategy vs. Brand Identity: Why You Need Both

Branding
Brand Strategy vs. Brand Identity: Why You Need Both

Backlinks: What They Are, Why They Matter, and How to Stop Getting Scammed

SEO
Backlinks: What They Are, Why They Matter, and How to Stop Getting Scammed

Answer Engine Optimization: The SEO Strategy Nobody's Talking About Yet

AI & AEO
Answer Engine Optimization: The SEO Strategy Nobody's Talking About Yet

AI Is Changing How People Find Businesses. Here's What That Means for Yours.

AI & AEO
AI Is Changing How People Find Businesses. Here's What That Means for Yours.

AI Content vs. Human Content: A Practical Guide for Business Owners

AI & AEO
AI Content vs. Human Content: A Practical Guide for Business Owners

ADA Compliance: The Website Lawsuit You Don't See Coming

Web Design
ADA Compliance: The Website Lawsuit You Don't See Coming

85% of Your Ad Clicks Might Be Bots. Here's How to Stop Bleeding Money.

Paid Advertising
85% of Your Ad Clicks Might Be Bots. Here's How to Stop Bleeding Money.

5 Signs Your Brand Is Holding Your Business Back

Branding
5 Signs Your Brand Is Holding Your Business Back