Social Media & Reputation terms

Managing your online presence, your reviews, and what people say about you when you're not in the room.

Community Management — Definition

Community management is the ongoing work of engaging with your audience across social media — responding to comments, answering DMs, joinin…

A content calendar is a planned schedule of what content you'll publish, where, and when. It maps out posts, articles, emails, and campaign…

Engagement rate measures how actively your audience interacts with your content — likes, comments, shares, saves, and clicks — relative to …

A hashtag strategy is a deliberate approach to which hashtags you use on social posts to expand their reach beyond your existing followers.…

Influencer marketing is partnering with people who have established audiences — on Instagram, YouTube, TikTok, or other platforms — to prom…

Online reviews are the star ratings and written feedback customers leave on platforms like Google Business Profile, Yelp, Healthgrades, Hou…

Organic reach is how many people see your content without you paying to promote it — your followers, their networks, and anyone the algorit…

A platform algorithm is the set of rules a social media platform uses to decide what content to show to which users and in what order. Inst…

Reputation management is the ongoing process of monitoring, influencing, and protecting how your business is perceived online. It includes …

A review funnel is the system you build to consistently collect new customer reviews — typically an automated or semi-automated sequence of…

Social listening is the practice of monitoring social media platforms, review sites, and online forums for mentions of your brand, your com…

Social media marketing is the use of platforms like Instagram, Facebook, LinkedIn, TikTok, and others to build an audience, promote your bu…

Social proof is the phenomenon where people look to others' behavior and opinions to guide their own decisions. In marketing terms, it's yo…

User-generated content is any content — photos, videos, reviews, posts, testimonials — created by your customers rather than by you. It's y…

Vanity metrics are numbers that look impressive but don't connect to actual business outcomes — follower count, total page likes, raw impre…