Head Pain Institute
"Don't Suffer Another Day." A full digital overhaul — new website, Facebook marketing campaign, logo refresh, photography, and video editing — for one of Scottsdale's top TMJ specialists.
Overview
People suffering from TMJ disorders are in real pain — often for years — before they find a specialist who can actually help. Head Pain Institute is one of the best in Scottsdale, but their digital presence wasn't communicating that with the urgency the situation deserved.
We rebuilt their website around a single truth: their patients are suffering and need to act now. The messaging, layout, and calls to action were all designed to get someone from "I need help" to "I have an appointment" as quickly as possible. We also handled a full logo refresh, coordinated professional photography sessions, and edited video content for the site and social media.
The Facebook marketing campaign was built to reach people actively experiencing head and jaw pain — targeting by symptom, behavior, and geography. Within two months, clicks and traffic more than doubled. More importantly, the right people were finding them.
Results
- More than doubled clicks and traffic in two months
